Famous Indian lip smacking snacks and sweet manufacturer saw a 13 per cent growth in its revenue during the Financial Year 2016 pacing ahead of multinational brands like Nestle Maggi, Domino’s, McDonald’s among others.
The report states that the company has now a combined revenue of over Rs 4,000 crore operating in three distinct areas of operation.
Kamal Agarwal, fourth-generation member of the founding family said, “We have increased our reach and developed products in-house that ensure quality control. We also understand Indian palate well and that comes handy while launching new products,” The packaged products business that now contributes over 80 percent of the revenues for the company, initially started off with restaurants and casual dining.
The famous western snack giants like Pepsi Frito Lays and ITC Foods is now slowly entering into Haldiram’s turf like Pepsico’s Kurkure which now has 16 variants of Indian Namkeen and Paper Boat is soon to enter this category.
The business started with a small shop in Rajasthan’s Bikaner in 1937 and since then has expanded to become a household name across the country. Apart from the MNCs, regional manufacturers like Bikanervala, Bikaji Foods among others also lag behind the ‘Bhujia Barons’.