Bollywood beauty Deepika Padukone will be the new brand ambassador for Indian airline Vistara. A new multimedia brand campaign of Vistara along with its first TV commercial (TVC) will be launched on Monday. The campaign reinterprets and delivers on the brand promise of “Fly the new feeling”, through the eyes of Deepika.

This will be Tata Sons and Singapore Airlines joint venture’s second major advertising campaign after its launch last year.

“It is a matter of great pride for me to be associated with Vistara, a brand that is reliable, warm and friendly; a brand that carries the lineage of Tata and Singapore Airlines…The new TVC aims to capture that feeling in a charming and evocative manner,” Deepika said in a statement.

“Our new brand campaign with Deepika Padukone highlights the unique feeling of flying Vistara. Through this campaign, she has brought to life the special spark of happiness that people feel when they fly with Vistara, the airline that is proud to carry the remarkable heritage of Tata group, JRD Tata, and Singapore Airlines”, Phee Teik Yeoh, CEO, Vistara said.

Deepika Padukone is the highest-paid female brand ambassador in India and endorses several brands including Coca-Cola, Axis Bank, Kellogg’s, Vogue, Tissot, Van Heusen, Tanishq and Nike. Tanishq is also a Tata brand.

Watch below the first commercial ad of Deepika Padukone