In a desperate move to increase the number of users of its Edge browser, Microsoft launched Microsoft Rewards on Wednesday with the aim of luring more people into using Internet Explorer’s successor in exchange for some goodies.
Edge can deliver 36-53 per cent more battery life while doing daily tasks, including watching videos on YouTube, browsing internet or checking in with friends on social networks.
Microsoft Rewards, announced earlier this week, is a rebranding of Bing Rewards and so far only available in the US, offers points for using Edge and Bing, as well as shopping at the Microsoft store, CNET.com reported on Friday. Accumulated points can be swapped for vouchers and credits that can be used for Starbucks, Amazon, Skype and even the ad-free version of Outlook.com.
However, there’s another condition to meet to earn more points: Users should ditch other search engines and set Bing as their default search engine. And this is not at all surprising because Microsoft Rewards is just a rebranding of Bing Rewards.
Microsoft once dominated the browser game with Internet Explorer, a predecessor to Edge. Over the last decade, however, Edge has seen a significant decline in usage as alternatives such as Google’s Chrome and Mozilla’s Firefox have gained popularity and Internet Explorer failed to keep up.
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