Mobile wallet-major Paytm starts its Maha Bazaar Sale, a festival sale event from 12 to 14 October. One97 Communications Ltd, which runs Paytm, expects to clock a three-fold increase in gross merchandise value (GMV) by December 2016 and a year-on-year increase of 400-500% in revenue from this festival season sale.

About Paytm Sale ‘Maha Bazaar Sale’

Date: 12 to 14 October

If everything falls in place, the company hopes to meet the target of a monthly run rate of Rs 3,000 crore, an executive said.

The company said that this year it has lined up total benefits (discounts and cashbacks put together) of more than Rs 1,000 crore for consumers during the three days of sale. With plans of expanding in Tier-II and Tier-III markets, Paytm will also spend money in regional media and other offline channels.

“Diwali is the biggest shopping season in India and the special offers on Paytm will add further delight to this year’s celebrations. We believe that we will deliver a great experience to our consumers and sellers this Diwali. This is in line with our vision to position ourselves in the Indian consumer’s mind as the one-stop destination for value-driven online shopping,” said Saurabh Vashishtha, vice-president – Paytm.

The Paytm marketplace has invested significantly in offering warehousing facilities at up to 90 per cent discount across 19 fulfillment centres, free consolidation centers at 35 locations and additional manpower to ensure faster and smoother operations during the peak season.

Paytm  Sale will include over 550 brands marketing and selling their products directly to customers across categories such as apparel, mobiles and electronics.

Paytm Sale Offers:

• Up to Rs. 10,000 cashback on Apple products during the sale, and this is likely to include the new iPhone 7 and 7 plus models as well.
• Flat Rs. 15,000 cashback on Televisions.
• Apple iPhone 6s 16GB – 31 percent discount with Rs. 7,000 cashback
• Micromax 32-inch HD Ready LED TV – Flat 25 percent cashback
• Nikon D5300 DSLR camera – 19 percent discount with 15 percent cashback
• JBL Flip3 Bluetooth speakers – 30 percent discount with 15 percent cashback
• HP 14-J106TX (Core i7 (6th Gen)/ 12GB/ 1 TB/ 14-inch/ Windows 10) in Natural Silver colour – Rs. 9,999 cashback