A group of 200 Hillary Clinton supporters, who call themselves the #PantsuitPosse, recently gathered and staged a flash mob in New York City to show their support to the Democratic presidential candidate.

Wearing brightly coloured suits and T-shirts with slogans like The Future is Female, they performed a carefully choreographed, five-minute tribute to Hillary Clinton, as Justin Timberlake’s Can’t Stop the Feeling played over loudspeaker.

The “pantsuit power” flashmob and its resulting video, which was released on Tuesday, was orchestrated by film-makers and real-life partners Celia Rowlson-Hall and Mia Lidofsky in an attempt to “dance Hillary Clinton into the White House”. Over the course of nine days, the couple, who are based in Brooklyn, pulled together volunteers from all over North America, organizing a 10-camera shoot on a micro-budget and sourcing hundreds of suits from thrift stores all over New York.

“I was feeling frustration that people have a hard time connecting to [Hillary Clinton] and feeling her humanity,” said Rowlson-Hall, a choreographer, director and actor whose debut feature Ma won the audience award at the 2015 AFI film festival. Kneeling at a coffee table in their Williamsburg apartment after an all-night session of editing, holding a half-eaten apple which she jokingly described as their collective breakfast, she told me, “We were tired of the narrative of the candidates being ‘two sides of the same coin’ with one as a lesser evil. We wanted to turn attention to the positive qualities of Hillary, and focus on the people in the United States that she and her campaign are including.”