On the occasion of Ringing Bells first anniversary, the company announced its “Loyalty Card” programme where cards in denominations of Rs 500, Rs 1,000 and Rs 2,000 can be purchased on its website. With these cards, customers will get discounts on every purchase of Ringing Bells products and also receive ‘Freedom 251’ smartphone as a free gift. The booking for the loyalty cards will start from Thursday (September 1, 2016) 12 noon onwards.

The company’s spokesperson Tuesday said that the response to the products had been good and the ‘Loyalty Programme’ was to celebrate their success. “The cards will be valid for one year and are accompanied by ‘Freedom251’ smart phones free of charge,” the spokesperson said.

Ringing Bells claims to have delivered 70,000 units of Freedom 251 to complete its target of 2 lakh in the first phase. “We have completed one year in the market and have so far delivered almost 70,000 units of Freedom 251 smartphone,” a Ringing Bells spokesperson said. The Ringing Bells website now lists a range of products including its 31.5-inch HD LED TV at Rs 9,900, new smartphones, power banks and feature phones. The site claims its HD LED TV units have all been sold out. The company has, however, not shared sales figures for its TV yet.