Paytm, India’s largest mobile payments entity and commerce platform, put PM Narendra Modi on its ad, the next morning after the demonetization announcement on 8 November.

On Twitter Delhi CM Arvind Kejriwal said that Paytm is the biggest beneficiary  of PM’s demonetisation announcement and then asked “what’s the deal”.

Here is what Delhi CM wrote on Twitter: “Paytm biggest beneficiary of PM’s announcement. Next day PM appears in its ads. Whats the deal, Mr PM?”

Paytm biggest beneficiary of PM's announcement. Next day PM appears in its ads. Whats the deal, Mr PM? https://t.co/lfP0PrQICQ

— Arvind Kejriwal (@ArvindKejriwal) November 10, 2016

Then he added, that it was “utterly shameful” of PayTM to use Prime Minister Narendra Modi’s image for such ads.

“Utterly shameful. Do people want their PM to model for pvt cos? Tomo, if these cos do wrongdoings, who will act against them?”

Utterly shameful. Do people want their PM to model for pvt cos? Tomo, if these cos do wrongdoings, who will act against them? https://t.co/hAxg4H4MuL

— Arvind Kejriwal (@ArvindKejriwal) November 10, 2016

Earlier, Reliance Industries had used PM Modi’s image in its full-page ad for Jio announcement in September. At that time too Kejriwal had tweeted against the advertisement that appeared in national dailies.

The Prime Minister on Tuesday had announced demonetisation of Rs 500 and 1000 currency notes with effect from midnight, to an attempt to check black money in the country.  While many congratulated and applauded Modi for the bold move, Kejriwal slammed him. He also accused the PM of informing his party members about the demonetisation in advance.