Kerala Chief Minister Pinarayi Vijayan will on Friday unveil the app of ieMalayalam .com, the Kerala-focused Malayalam website from The Indian Express. Vijayan will deliver the keynote address at the event and interact with senior editors.

The ieMalayalam.com website launched in January with a focus on bringing quality journalism to Kerala.

With Ramnath Goenka’s signature brand of journalism at its core and the quest for truth as its guiding light, ieMalayalam.com has since its beta launch become the voice of the silent, underlining issues that are overlooked and has highlighted angles that get lost in the din of news coverage. The site stands out for its new language style, refreshing design and young tonality, unseen in the state so far. It has also garnered significant social media presence and reach across the world.

ieMalayalam app

The ieMalayalam app, available in iOS and Android, offers the same ease-of-use and easy navigation as the website and keeps the focus clearly on the stories. It gives users the option to save and read stories offline.

At the event, ieMalayalam.com will also unveil Kerala@60, a series of 60 video interviews of the state’s thought leaders. The series reflects the aspirations and opinions that Kerala’s thought leaders have for their state. The first batch of 12 videos feature such prominent thought leaders as former Chief Ministers V S Achuthanandan and Oommen Chandy, actor Mohanlal, singer K S Chitra and director Adoor Gopalakrishnan.

ieMalayalam.com the first website launched as part of The Indian Express’s regional expansion. This is followed by the launch of the ieTamil.com in April. The group already runs Loksatta.com, the world’s largest Marathi website, and Jansatta.com, India’s fastest growing Hindi news site.